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Best Airbnb Locations NYC - Investor's Guide

November 01, 20256 min read

New York City represents the ultimate paradox for short-term rental (STR) investors. It's one of the world's most lucrative tourism markets and one of the most challenging regulatory environments for Airbnb operators. This high-barrier, high-reward scenario makes finding the best place to Airbnb in New York a valuable pursuit for sophisticated investors.

While many would-be investors have retreated from the NYC market due to recent regulatory changes, savvy real estate professionals recognize that barriers to entry often create the most profitable opportunities. The right NYC STR investment can deliver exceptional returns for high-income earners looking to diversify portfolios, optimize tax positions, and generate substantial passive income, if approached with precision and expertise.

STR Search specializes in cutting through complexity using advanced data analytics and deep market knowledge. Our approach transforms an impenetrable regulatory maze into a clear path toward profitable investment.

This analysis will guide you through NYC's current STR regulations, provide a data-backed assessment of the best place to Airbnb in New York from an investment perspective, and outline a strategic pathway to success in this competitive market.

Navigating NYC's Strict STR Regulations (Local Law 18)

Local Law 18, effective September 2023, has transformed New York City's short-term rental landscape. Headlines proclaiming "the death of Airbnb in NYC" suggest STR investments are no longer viable. While this perception is understandable, it is incomplete. The law has restricted the market but created pathways for compliant, profitable operations.

The core restrictions of Local Law 18 include mandatory registration with the Mayor's Office of Special Enforcement (OSE), the "shared space" rule requiring the host's presence during the stay, and a limitation of two guests per booking. These rules eliminated the traditional model of renting out entire apartments while the owner is elsewhere.

Legal NYC STR Investment Pathways:

  • Owner-Occupied in 1-2 Family Homes: This represents the most viable investment strategy. Investors can buy a 2-family home, live in one unit, and rent out the other (or rooms in their unit) as an STR. This approach satisfies the "shared space" requirement while maintaining privacy for both the investor and guests.

  • Class B Dwellings: Certain property classifications like apartment hotels, boarding houses, or SROs have exemptions from typical STR restrictions. These properties are rare and require extensive due diligence and specialized legal counsel.

  • Stays of 30+ Days: Rentals exceeding 30 consecutive days are classified as long-term stays and not subject to STR regulations. This represents a different investment strategy than traditional STRs, but it can still deliver strong returns in NYC's rental market.

NYC Market Analysis: A Borough Breakdown for Investors

Our analysis targets areas with housing stock that meets legal STR requirements, primarily concentrations of 1-2 family homes. We evaluate each neighborhood based on key metrics: Average Daily Rate (ADR), Occupancy Rate, Revenue Per Available Room (RevPAR), transit accessibility, neighborhood amenities, and guest profiles. This approach identifies legal and profitable opportunities.

Brooklyn: The Epicenter of Legal STR Investment

Brooklyn is the top destination for serious STR investors in post-Local Law 18 New York. Its abundant supply of brownstones, row houses, and 2-family homes creates the perfect ecosystem for the owner-occupied STR model. These properties typically feature distinct units or multiple levels that allow investors to maintain their living space while hosting guests in separate accommodations.

The borough's global reputation as a cultural destination, rather than an alternative to Manhattan, has established steady tourism demand. Visitors to Brooklyn seek authentic neighborhood experiences, aligning with the owner-occupied STR model.

Bushwick attracts creative professionals and budget-conscious travelers drawn to its street art, galleries, and nightlife. The neighborhood's L train access ensures convenient Manhattan connectivity, while its lower entry price compared to other prime Brooklyn neighborhoods offers investors stronger cash flow. Two-family homes here typically feature the classic NYC configuration of one unit per floor, creating separation between owner and guest spaces.

Bedford-Stuyvesant (Bed-Stuy) appeals to travelers seeking Brooklyn's classic brownstone aesthetic and rich cultural heritage. Its tree-lined streets, historic architecture, and growing restaurant scene attract couples and culture-focused tourists. The neighborhood's housing stock is dominated by brownstones and townhouses, many converted to legal two-family configurations, offering excellent STR potential.

With its waterfront location and premium dining and shopping options, Williamsburg commands the highest rates in Brooklyn. Its exceptional transit access (L, G, J, M, Z trains) and East River Ferry service make it attractive to upscale travelers and families seeking more space than Manhattan hotels provide. Entry costs are higher, but the premium ADRs and consistent occupancy rates deliver strong returns.

Queens: The Underrated High-ROI Contender

Queens offers a compelling value proposition for STR investors seeking lower acquisition costs while maintaining strong revenue potential. The borough's cultural diversity creates unique neighborhood experiences that attract travelers seeking alternatives to traditional tourist areas.

Astoria offers excellent Manhattan access (N, W trains) and a local atmosphere. Its renowned culinary scene, particularly Greek, Egyptian, and Mediterranean options, attracts food-focused travelers. Housing includes many 2-3 family homes with separate entrances, ideal for the owner-occupied STR model. With acquisition costs 15-20% lower than comparable Brooklyn properties, Astoria offers one of the strongest ROI opportunities in the city.

Long Island City (LIC) offers a different value proposition with its modern aesthetic and Manhattan skyline views. It appeals to business travelers and tourists seeking quick access to Manhattan attractions, just one subway stop from Midtown. Its housing stock includes fewer traditional 2-family homes, but there are opportunities in townhouse configurations and converted industrial buildings. ADRs here approach Williamsburg levels while acquisition costs can be moderately lower.

Manhattan & Beyond: Hyper-Specific & Emerging Opportunities

Manhattan STR analysis requires acknowledging significant challenges. The prevalence of co-ops, condos, and rental buildings with strict short-term rental rules makes compliant opportunities rare. For investors with substantial capital, occasional opportunities exist in specific townhouses in Harlem, the Upper West Side, and the Upper East Side. These properties require investments starting at $3-5 million and can command premium ADRs of $350-600+ with high occupancy rates of 85-95%.

The Bronx and Staten Island are emerging frontiers in the NYC STR landscape. They attract fewer tourists than core boroughs, but their lower entry costs (30-50% below Brooklyn prices) create opportunities for investors. The Bronx's Riverdale neighborhood, with its suburban feel and express Manhattan transit, shows promise. Similarly, Staten Island's St. George and Stapleton areas, with ferry access and historic housing, are gaining traction with budget-conscious travelers.

Conclusion

Finding the best Airbnb location in New York requires navigating regulations, market data, and neighborhood dynamics. Success depends on recognizing that Brooklyn and Queens offer the most viable opportunities for legally compliant, profitable operations, with neighborhoods like Bushwick, Bed-Stuy, and Astoria presenting strong investment cases.

The difference between struggling with compliance issues and building a profitable, sustainable STR portfolio comes down to expertise and data-driven decision-making. STR Search provides both, serving as your partner in identifying, acquiring, and optimizing the best place to Airbnb in New York. Your investment success is not a matter of chance; it's the result of strategic partnership and analytical precision.

Founder of STR Search

John Bianchi

Founder of STR Search

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Disclaimer: STR Search strives to provide valuable insights and strategies for optimizing short-term rental (STR) investments. While we aim to help clients put their money to work and potentially lower their tax bills, we cannot guarantee the financial performance of any property or investment. Real estate markets are inherently unpredictable, and individual results may vary based on factors such as location, market conditions, management practices, and other variables outside our control. Additionally, lowering your tax bill through STR investments may require you to meet specific qualifications outlined in the IRS Passive Activity Loss Rules and the Short-Term Rental Exception. We encourage all clients to consult with a qualified tax professional or financial advisor to determine their eligibility for this tax benefit and to understand the implications of their investment decisions. By engaging with our services, you acknowledge that all investments carry risk, and past performance is not indicative of future results. STR Search is not a tax, financial, or legal advisory firm, and any information provided should not be considered as such.